Profumo d’Italia is a small family business, founded by Francesco Benedetti, with the purpose of familiarising Finnish people with authentic Italian traditions, in which food, wine and culture play a crucial role, by taking them on tours to different regions in Italy.
All through the tours, customers get to experience a part of Italy that they otherwise wouldn’t, sitting in small trattorias tasting local favourites, giving it a try on cooking local recipes, indulging in heavenly cheeses, hams and salami and falling in love with real, Italian Extra Virgin Olive oil. Tours include visits to local wine producers, villas, museums, parks and other relevant sites, sightseeing of villages, towns and nature wonders.
The idea of organising cultural tours to Italy came up when Francesco Benedetti, during his caterings and cooking classes, understood that people were looking for an alternative to package tours to Italy, something different, that would show the ‘real’ Italy. Francesco set off to organise the first tour in 2008. Since then, the number of tours has steadily increased and since 2016, Profumo d’Italia is organising tours to other countries in Europe as well.
On request, Profumo d’Italia also organises cooking courses, professional wine tastings and consultations and collaborates on planning food and wine menus for restaurants according to the single needs.
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